W Brisbane is on the hunt for Australia’s first W Insider, ahead of the hotel opening in early 2018. An integral role at all W Hotels, the W Insider connects guests to what’s new and next in their city, ensuring they have access to the hottest design, fashion and music experiences.
To help uncover Australia’s top talent and the ideal person for the W Insider role, W Brisbane has joined forces with radio and TV personality Abby Coleman to launch the city’s first-of-a-kind casting call.
W Hotels turns the conventional hotel experience upside down, boldly colouring outside the lines of luxury wherever the iconic W sign lands. Next year will see the return of W to Australia, as the brand brings its provocative design and super-charged energy to the Sunshine State.
The first five-star hotel to open in Brisbane’s CBD in 20 years, W Brisbane will provide backstage access to the city’s emerging talent, with the W Insider paving the way to ensure guests have the most incredible and memorable stay every time.
“Brisbanites are in for a real treat when W Brisbane opens next year and I couldn’t be more excited to be working with W Hotels to uncover Brisbane and Australia’s first W Insider,” says Coleman.
“A secret life bubbles away just below the surface in Brisbane and we’re on the lookout for someone who knows what’s going on behind the scenes – the unexpected finds and quirky spots that global jetsetters and local tastemakers can only dream of.”
The search for Australia’s first W Insider launched last week. To be in the running, interested candidates need to prove they have their finger on the pulse and know Brissy better than anyone else.
Candidates are encouraged to think outside of the box and create their application in a form that best captures their personality, style and presence – think video, prose, art or social media. The submissions will be judged by Coleman and the hotel team who will select the most witty and bold applications, in line with the W Brand’s core values.
From here the shortlisted candidates will be paired up with a professional camera crew for a day and sent out into the city and surrounds to film their Insider Guide to Brisbane – a video capturing their take on what’s new/next in Brisbane through the lens of W Hotels’ key passion points of design, fashion, music and fuel (the brand’s take on wellness).
The newly appointed W Insider will be announced at W Brisbane’s Talent Casting Day – the hotel’s unconventional take on a traditional recruitment day – on Monday, 11 December 2017, where their Insider Guide to Brisbane will be premiered in front of guests.
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