Wellness, fitness activities and overall health conscious extras are sweeping through the hotels worldwide, and JW Marriott Hotels is a case in ‘pointe’ with the launch of ‘Behind the Barre’ on-demand barre workouts and themed pop-ups in key cities across Asia-Pacific
Behind the Barre for workouts
JW Marriott Hotels & Resorts continue the trend of an in-house health conscious approach by announcing a partnership with The Joffrey Ballet, launching Behind the Barre, a series of workout videos available on-demand for travellers staying in the brand’s guestrooms, now available at JW hotels across Asia-Pacific.
Behind the Barre on-demand barre classes marks the second time JW Marriott has partnered with America’s premier ballet company.
In 2014, the two companies launched Poise and Grace, an internal training initiative for global associates of the luxury hotel brand. Utilising the foundations of ballet, the program was created to teach employees to exhibit finesse and gracefulness as part of their daily routines, ultimately resulting in a refined guest experience.
Behind the Barre is the first guest-facing partnership from the two storied brands, highlighting JW Marriott’s commitment to well-being by providing guests with the tools and techniques to maintain a healthy lifestyle no matter where your travels take you.
Staying active during hotel stays
“Guests of JW Marriott are always seeking new and innovative ways to stay active while on the road,” said Christy Donato, Vice President, Global Brand Management, JW Marriott. “Our partnership with The Joffrey Ballet provides an elevated fitness experience that goes beyond the traditional in-room workout, allowing our guests to tailor their fitness routine to best fit their travel schedule.”
Filmed at the newly opened JW Marriott Los Cabos Beach Resort & Spa, the barre videos highlight two of Joffrey’s professional ballet dancers, showcasing fun, challenging workouts that include full-body barre method, core strength and stretching. Designed specifically for a guestroom environment, the workouts allow travelers to enjoy a fitness class workout in a private setting – all at their convenience.
To further underpin JW Marriott’s elevated guest experience and celebrate the global ballet partnership, a ‘Barre-to-Bar’ experiential pop-up will debut in Singapore and regular barre classes will be offered at JW Marriott Singapore South Beach, the brand’s most recent landmark opening in the region. This is the first in a series of JW Marriott Barre-to-Bar pop-ups with more planned for key gateway cities across Asia-Pacific including Shanghai and Seoul in 2018.
For more information visit Behind the Barre
JW Marriott expansion
Marriott International is on track to open 16 new resorts in Asia Pacific across seven brands in 10 countries and territories this year, giving travellers more choices when booking holidays, business events or special occasions.
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