As the Salvation Army continues to support regional Australians affected by bushfires, Executive Edge Travel has chosen the much respected charity organisation as the beneficiary of its annual Edge Around The World goodwill effort. More than ever before will our regional tourism areas need all the support they can get.
Communities and tourism affected
Tourism has been strong in regional Australia and vital to economy, yet we’re constantly faced with all sorts of challenges. Sometimes those challenges can be at the mercy of Mother Nature, such as the devastation caused by bushfires in New South Wales, Queensland, South Australia and now Victoria.
Melbourne based luxury travel agency Executive Edge Travel has this year chosen The Salvation Army for its annual Edge Around The World as a show of support also to regional Australia areas seriously affected by bushfire damage. The Salvation Army’s Emergency Services teams have been activated at multiple locations, providing meals to evacuees and frontline responders and will continue to provide whatever support is needed including the recovery and rebuilding phases.
Standing alongside the Salvation Army
“The Salvation Army is truly grateful for all those standing alongside us as we provide direct assistance and emergency relief to families and individuals who have been affected by the devastating bushfires,” says the Salvation Army’s Jayne Campbell.
“Our trained personnel are on the ground and providing much needed support and care at a time when families are in crisis. The generous donation from Executive Edge and their Edge Around The World program will enable The Salvation Army to continue working with impacted communities for as long as it takes to rebuild and recover. Thank you for your generosity.”
Edge Around The World
The Salvation Army is just one organisation Executive Edge Travel has supported over the years for their ‘Edge Around the World’ charity efforts in recognition of their hotel preferred partners. Since 2014, the first year’s donation of Edge Around the World went to The Fred Hollows Foundation which restores sight to millions of people in more than 25 countries. Other charities supported since have included Save the Children, beyondblue, Flying Fox and Interplast.
To represent goodwill in the travel industry, Executive Edge Travel has always been committed to giving back and this philanthropic endeavour highlights the company’s goal. Co-founders of Executive Edge Travel followed through with their Edge Around the World as a concept to encourage a movement of social conscience among travel agencies across Australia and, in turn, the world.
Every dollar counts
Each year since 2014, Executive Edge’s team chooses a different charity and donates $1 for every night booked during the entire calendar year from the conglomerate of all their 17 hotel preferred partnerships with Belmond, Bvlgari Hotels & Resorts, Dorchester Collection, Four Seasons, Hyatt, Jumeirah, Edition, Leading Hotels of the World, St Regis, Mandarin Oriental, Oetker Collection, The Ritz-Carlton, Preferred Hotels, Rocco Forte, Shangri-La, Peninsula, The Leading Hotels of the World and Starwood Luxury Collection.
When a client books a stay with Executive Edge at any of their preferred partner hotels, they also become a part of this movement. All of Executive Edge’s hotel preferred partners translate to exclusive complementary client benefits, added value, rewards and privileges which range from automatic room upgrades and daily breakfast to unique travel experiences and VIP amenities, so it’s a mutually beneficial scenario.
